Changelog

What's new

Newest first. Written in terms of what you can now do with Engine, not what we rearranged to get there.

2026-07-22 — Local visibility, measured and fixed

Local visibility audit. If you have physical locations, Engine now scores them: Business Profile completeness, whether your name, address and phone agree everywhere they appear, and the state of your reviews. You get one local score with the parts that made it kept visible, and it feeds your overall visibility score.
One-click Business Profile fixes. The problems that audit finds can be fixed from Engine directly against your Google Business Profile — the same approve, apply, verify and undo flow as every other fix. A wrong phone number on three directories is now a queue item, not a to-do list.

The Copilot is generally available. Ask in plain language — "why did we lose visibility in Bangalore last month?" — and get an answer in under three seconds, with the evidence behind every claim and the ability to drill into any of it. Nothing is asserted without a source you can open.
Entity audit. AI engines and Google's Knowledge Graph reason about businesses, not pages. Engine now checks whether yours is described consistently across the web, whether your site correctly identifies who you are, and whether your Knowledge Panel is right — then fixes the gaps.
Competitor intelligence. See exactly where competitors beat you across both classic search and AI answers, in one comparison: keywords, citations, content, entities and links side by side.
Backlink and mention index. Links matter, but for AI answers so do unlinked mentions of your brand. Engine tracks both, and shows which sources the answer engines actually draw from — so you get a ranked list of places worth earning a mention.

Extractability scoring. A page can rank and still never be quoted. Engine scores whether each page is written so an answer engine can lift a usable answer out of it, and checks it actually covers the topics it should.
Drafted rewrites. Pages that score badly get a proposed rewrite you can read, edit, approve and apply — the diagnosis and the fix are the same workflow, not two products.
Titles and descriptions at scale. Propose fixes for every page with a weak or missing title or description in one pass, rather than one at a time.
White-label for agencies. Run multiple clients under one roof, invite your team, and put your own brand on the reports you send.

hreflang generation. If you serve several countries or languages, Engine now generates and deploys the tags that tell search engines which version belongs to whom.

Send fixes as a pull request. For teams who will not let anything write to production automatically, Engine can open a pull request against your own repository instead. Review it like any other change.
WordPress and Shopify plugins. Apply fixes directly in your CMS.
Redirect and canonical repair. Collapse redirect chains and resolve pages that disagree about their own canonical address.
Keyword and prompt research. Decide what to track — classic keywords and the prompts people actually type into AI engines — including vernacular, Indic-script and transliterated queries.
Self-serve checkout. Start a subscription without talking to us.

The audit view shows your actual site. Findings from a real crawl, ordered by the difference fixing them is predicted to make, each one naming the problem and carrying the fix that resolves it.

Findings could not say what was wrong. A stored finding kept its severity and its evidence but lost the statement of the problem itself, so the audit could tell you a page was badly broken without telling you how.

Accounts and sign-in, so your work persists and your data is yours alone.
The SERP Inspector shows live search results for any keyword you track — the first live external data in the product.

Fixes deploy, verify themselves, and roll back. The core loop: Engine finds a problem, proposes a specific change, applies it once you approve, checks that it actually landed, and undoes it automatically if it did not. Every step is recorded, so you can always see what was changed and why.
The dashboard. Your visibility at a glance, and the queue of fixes waiting on you.

Visibility scoring across search and AI answers, reported as an honest range rather than a single false-precise number.
The technical audit, including whether AI crawlers are permitted to read your site at all — a question most audits never ask, and a surprising number of sites fail.