What Engine does

Knowing where you rank in Google — across every market, device and language you care about, and the moment it moves.

Answer engines — ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews — increasingly decide what people discover.

Rank tracking, AI visibility and local each answer a fragment of one question: how discoverable are you?

Before you can track anything you have to decide what to track — both classic keywords and the prompts people actually type into AI engines.

Visibility is relative — the useful question is where competitors beat you, and why.

For AI visibility, unlinked brand mentions carry more signal than backlinks — but most tooling indexes links and ignores mentions.

Engine reads your site the way a browser does, finds what is technically wrong, and — the part that matters — gives you problems that can actually be fixed rather than a list of warnings.

Whether an AI engine quotes you depends largely on whether your page is easy to lift an answer out of: answers up front, passages that stand on their own, real coverage of the subject, credible signs of expertise.

AI engines and Google's Knowledge Graph reason about businesses, not pages.

Large sites need to know how crawlers — including AI bots — actually spend their time, and which pages are never reached at all.

For anything with a physical presence, local visibility is not a side report — it is a large share of how you are found.